Blue Moon
18:00 - 19:35

Riverside Park Rockstop
11:00 - 12:35

Features In Holmen
18:00 - 19:35

Blue Moon
18:00 - 19:35



The Rock Foundation was created in the summer of 1999, by the staff of 95.7 The Rock. For the past 15 years, you've helped us help individuals, organizations and families in time of need. Since the Foundations inception, we have been humbled by the continued support and generosity of you, the kick-ass Rock listener.


If you have a friend, family member,
or neighbor that has been struck by
tragedy and could use a helping hand,
send us an email at:

 Information can also be mailed to us at:





On April 26th, Shawn Smith was diagnosed with Stage III Multiple Myeloma Cancer, a type of Bone Cancer. Since his diagnosis, he has undergone several rounds of chemotherapy, bone hardening, and most recently hip surgery due to a fall that caused his hip to break.

Shawn and his wife, Amy, have 3 children, Nick, Shauna, and Alex. Because of the immense medical bills and their upcoming trip to Rochester for a bone marrow transplant, they are struggling to meet their financial responsibilities.

There will be a benefit for Shawn and his family on Saturday, August 9th from noon until 6pm at the Back 40 Supper Club in Caledonia, MN.

There will be kids activities, 50/50 raffle, a Chinese raffle, a live auction, tip boards, a silent auction and more! For more information, please click here.


Donations can be made to:

Shawn Smith Family Benefit

c/o Merchants Bank

1 Sprague Square

Caledonia, MN 55921 

 7th Annual Ride for Sight The Ride for Sight helps the La Crosse Lions Club support many sight conservation programs.

There are a 12K and 22K family-friendly rides on the La Crosse River State Trail and 25K, 50K and 100K more challenging road rides through the bluffs and valleys of the La Crosse area. New this year the 100K road ride has been modified to be more challenging including Killer Hill!

The ride for sight will take place on Saturday, August 9th. For all the information on the ride and to register, please click here.

 Hunter Jerry-Lee Frye is the 3-year old son of Melissa and Jason Frye from Tomah. Hunter suffers from Lennox-Gastaut Syndrome(a severe form of epilepsy), Hyptonia, and Cortical Vision Impairment which has left him legally blind for his development stage.

Hunter was recently hospitalized at the American Family & Children's Hospital in Madison, where he and his mom stayed for over a month. Hunter is currently back home, surrounded by his family, and his beloved puppy, Jax.

There will be a benefit for Hunter and his family on Saturday, July 26th from 11am-7pm at the Onalaska American Legion on Sand Lake Rd. There will be food, drinks, raffles, live music and more!

For more information, please visit the event's Facebook page.


Gavin is a happy, sweet, smiley and sassy four year old boy. He was diagnosed with a rare neurological disorder called Leukodystrophy in December of 2013 after seeing numerous doctors for an abnormal walk and balance issues.

Leukodystrophy is a progressive degeneration of the white matter of the brain due to absence or imperfect growth of the mylelin sheath, the insulation around nerve fibers. Unfortunately, Leukodystrophy is not cureable and treatment is limited as of now.

Gavin has been fitted with AFO braces for his legs to correct his walk and hold his balance. They are decorated with his favorite Superhero Superman, so we nicknamed them his 'superlegs'. He is in preschool that incorporates physical therapy and occupational therapy and takes tumbling and loves to swim with his mom, dad and big sister, Ali(6).

There will be a benefit for Gavin and his family at the Winona Elks Club on Saturday, July 26th from 11am until 9pm. There will be food, a silent auction, a petting zoo, face painting, bake sale, live auction, and more. All proceeds from the benefit will pay for out-of-pocket medical expenses for the Quimby family.

Cash donations can be made at area Merchants Banks.  

For more information, click here or here.


 Five year old Macryn Mannel, a big fan of WWE wrestling, was diagnosed with Stage 3 Non- Hodgkin's Lymphoma, otherwise known as Burkitt's Lymphoma, on April 1st, 2014. Macryn is enduring intensive intravenous chemotherapy which involves many lengthy hospital stays.

There will be a benefit for Macryn on Saturday, July 12th from 1pm until 10pm at the Holmen American Legion.

There will be food, beverages, kids games, a volleyball tournament, tip boards, a Chinese auction, silent auction, face painting, live music, dunk tank, bake sale and MORE!

For more information, please visit the Macryn Strong: All Day Long Facebook page.

Last April, 19 year-old Adam Higley was diagnosed with angiosarcoma - an extremely rare and aggressive cancer. His cancer was met with months of chemotherapy and radiation, and eventually a surgery that successfully removed the tumor. As a result of the surgery Adam has been unable to use his legs and certain bodily functions have been impacted. Adam will also face more chemotherapy to prevent the cancer from returning.

There will be a benefit for Adam and his family from noon to 5pm on Saturday, June 7th at the Sparta American Legion.

Come enjoy food, beverages, a bake sale, silent auction, raffles, tip boards, minnow races and more!

For more information, call Kari Reyburn at 608-487-7180 or email her at Kari.Reyburn@gmail.com. 

Prior to May 2013, Justice Hulburt was a healthy 11 year old girl. However, last May she was diagnosed with a seizure disorder. She had two seizures that month and spent the holidays in the hospital after going into cardiac arrest the week of Thanksgiving. On December 15th, she had two more seizures which caused her to go into cardiac arrest and tragically took her life.

Justice Hulburt was an 11 year old angel who went to West Salem Elementary School and had a heart of gold. She dreamed of being a veterinarian that would travel to homes to help sick animals. She loved school, singing and nature.

There will be a benefit for Justice Marie Hulburt on Saturday, June 7th from noon until midnight at the Onalaska American Legion. All the proceeds from this benefit will help her family recuperate from the expense of her care during the last year.

There will be food, beverages, a Chinese raffle, a silent aucion, a live auction, a Locks of Love donation, games for the kids, a bounce house and MUCH more! Plus, live music from Altered Vision and Take 2. Also, DJ Farm Boy!

Donations can be made at: Coulee State Bank in Onalaska, Bottoms Up on Copeland Ave in La Crosse, and Smokey's Bar & Grill in Holmen.  

Click here for more info.

John Cina Chicken Q & Bake Sale!

John just turned 29 on May 13th and was recently diagnosed with glioblastoma, a form of cancer. John will decide soon whether or not to have surgery.

Half chicken with salad, beans, roll and dessert for $9

Live music from Adam Palm and Friends starting at 3pm, DJ/karoake starting at 8.

Click here for more info!

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