The Rock Foundation was created in the summer of 1999, by the staff of 95.7 The Rock. For the past 15 years, you've helped us help individuals, organizations and families in time of need. Since the Foundations inception, we have been humbled by the continued support and generosity of you, the kick-ass Rock listener.


If you have a friend, family member,
or neighbor that has been struck by
tragedy and could use a helping hand,
send us an email at:

 Information can also be mailed to us at:




In 2009 we rode for 11-year-old Jonathan Hoff of Chaseburg. Before Jonathan was even 2 years old, he was diagnosed with his first cancer. Then, at age 9, Jonathan was diagnosed with another form of cancer, and underwent 7 months of intense chemotherapy. Jonathan’s cancer returned several times between 2009 and 2013 when he tragically lost the battle.

The 2nd Annual "Shootin' For A Cure" will be held on Saturday, September 6th at the Coon Valley Conservation Club from noon until dark.

Proceeds go towards a scholarship at Westby High School and the Chaseburg Cancer Run/Walk.

3D-Bow Shoot - $10 entry fee

25 Round trap shoot - $10 entry fee "BRING AMMO"

Family Shoot - $30(All additional rounds will cost $5)

"SHOOTIN FOR A CURE" t-shirts will be sold for $15

There will be a police K-9 demonstration around 3-4 pm

For more information, contact Cory Leis at 608-452-2016 or check out the event's Facebook page!

Kevin "Katter" Steele was diagnosed with AML(Acute Myeloid Leukemia) in April of 2014. Kevin underwent chemotherapy in Rochester and is now awaiting a bone marrow transplant.


There will be a benefit for Kevin and his family on Saturday, September 6th from 2-8pm at St. Mary's School Gym in Caledonia


There will be a live auction, cash raffle, bake sale, tip boards, gun raffles, food, beverages and more!


Cash donations can be made to:

Kevin Steele Family Benefit

c/o Merchant's Bank

1 Sprague Square

Caledonia, MN 55921

For more information, please visit the benefit's Facebook page.

The Inaugural "Revved Up For Autism" run is Saturday, August 23rd.

The ride leaves La Crosse Area Harley Davidson at 11am.

$20 to register in advance, $25 the day of. Live music, raffles, food, drinks and more at Syl's Place in Barre Mills after the ride!

For more information, click here or here!

Cody Davis, a 12 year old boy in La Crosse, is losing his eyesight due to a degenerative disease.

There will be a benefit wrestling show on Friday, August 15th, 2014 at American Legion Post #52 in La Crosse, at 7:30 PM. 100% of the proceeds from ticket sales and raffle ticket sales will be going directly to Cody's Bucket List.

For more information on Cody's Bucket List please click here.

For more information on the benefit wrestling show, click here

On April 26th, Shawn Smith was diagnosed with Stage III Multiple Myeloma Cancer, a type of Bone Cancer. Since his diagnosis, he has undergone several rounds of chemotherapy, bone hardening, and most recently hip surgery due to a fall that caused his hip to break.

Shawn and his wife, Amy, have 3 children, Nick, Shauna, and Alex. Because of the immense medical bills and their upcoming trip to Rochester for a bone marrow transplant, they are struggling to meet their financial responsibilities.

There will be a benefit for Shawn and his family on Saturday, August 9th from noon until 6pm at the Back 40 Supper Club in Caledonia, MN.

There will be kids activities, 50/50 raffle, a Chinese raffle, a live auction, tip boards, a silent auction and more! For more information, please click here.


Donations can be made to:

Shawn Smith Family Benefit

c/o Merchants Bank

1 Sprague Square

Caledonia, MN 55921 

 7th Annual Ride for Sight The Ride for Sight helps the La Crosse Lions Club support many sight conservation programs.

There are a 12K and 22K family-friendly rides on the La Crosse River State Trail and 25K, 50K and 100K more challenging road rides through the bluffs and valleys of the La Crosse area. New this year the 100K road ride has been modified to be more challenging including Killer Hill!

The ride for sight will take place on Saturday, August 9th. For all the information on the ride and to register, please click here.

 Hunter Jerry-Lee Frye is the 3-year old son of Melissa and Jason Frye from Tomah. Hunter suffers from Lennox-Gastaut Syndrome(a severe form of epilepsy), Hyptonia, and Cortical Vision Impairment which has left him legally blind for his development stage.

Hunter was recently hospitalized at the American Family & Children's Hospital in Madison, where he and his mom stayed for over a month. Hunter is currently back home, surrounded by his family, and his beloved puppy, Jax.

There will be a benefit for Hunter and his family on Saturday, July 26th from 11am-7pm at the Onalaska American Legion on Sand Lake Rd. There will be food, drinks, raffles, live music and more!

For more information, please visit the event's Facebook page.


Gavin is a happy, sweet, smiley and sassy four year old boy. He was diagnosed with a rare neurological disorder called Leukodystrophy in December of 2013 after seeing numerous doctors for an abnormal walk and balance issues.

Leukodystrophy is a progressive degeneration of the white matter of the brain due to absence or imperfect growth of the mylelin sheath, the insulation around nerve fibers. Unfortunately, Leukodystrophy is not cureable and treatment is limited as of now.

Gavin has been fitted with AFO braces for his legs to correct his walk and hold his balance. They are decorated with his favorite Superhero Superman, so we nicknamed them his 'superlegs'. He is in preschool that incorporates physical therapy and occupational therapy and takes tumbling and loves to swim with his mom, dad and big sister, Ali(6).

There will be a benefit for Gavin and his family at the Winona Elks Club on Saturday, July 26th from 11am until 9pm. There will be food, a silent auction, a petting zoo, face painting, bake sale, live auction, and more. All proceeds from the benefit will pay for out-of-pocket medical expenses for the Quimby family.

Cash donations can be made at area Merchants Banks.  

For more information, click here or here.


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