The Rock Foundation was created in the summer of 1999, by the staff of 95.7 The Rock. For the past 15 years, you've helped us help individuals, organizations and families in time of need. Since the Foundations inception, we have been humbled by the continued support and generosity of you, the kick-ass Rock listener.


If you have a friend, family member,
or neighbor that has been struck by
tragedy and could use a helping hand,
send us an email at:

 Information can also be mailed to us at:





 Gary Haggerty, was diagnosed with Stage IV Non-Hodgkins Lymphoma. He has already gone through surgery to repair a fracture of his arm, and has had his first dose of chemotherapy this past July.

There will be a 3-D Archery Shoot benefit for Gary on Saturday, September 5th from 9am-5pm at Tony Hibbard's house in Galesville.

$20 to shoot and includes lunch.

For directions to Tony's house and any further questions, call Tony at 608-484-0421

 On June 19th, Kelly suffered a stroke and has been working very hard on her recovery. With this unfortunate event, comes financial struggles.

The family and friends of Kelly and Dave Zebell are hosting a benefit at Club 16 in Sparta on Saturday, August 29th starting at 2pm.

There will be auctions, raffles, wingspans, tip boards, bake sale, $5 BBQ plates, and more!

For more information on this benefit, please visit the event page on Facebook!

On Monday July 27th, Jon and Sarah McKenzie welcomed their beautiful little girl Scarlett Elizabeth McKenzie weighing 7lbs-14oz. Scarlett was born with Congenital Diaphragmatic Hernia.

CDH is a condition in which a hole in the diaphragm allows abdominal organs to move into the chest, this prevents the lungs from developing normally, resulting in pulmonary hypoplasia.

Scarlett is currently hospitalized at Mayo in Rochester and is scheduled to undergo major surgery next week.

Jon is a full time Service Writer for Rod’s Ride On Powersports and his wife Sarah is a stay-at-home mom with their two boys, Jack and Lucas.

Rod’s Ride On Powersports would like to ask you to help us raise money for Jon and his family for travel and medical expenses.

Rod’s is selling RROP T-shirts for $10 and bracelets for $5. All the proceeds will go to Jon’s family.

Cash donations are also appreciated. 

Terry Pederson suffered a stroke in March and went through a full week of rehab at Mayo in Rochester. Shortly after he returned home, Terry suffered another stroke. Now he requires 24 hour care. He is getting better, but is still unable to work.

There will be a benefit for Terry and his family on Saturday, August 22nd at the Boothill Pub.

There will be food, beverages, live music from Paxico, a Chinese raffle, a live auction and more!

Monetary donations can be made to any Altra Federal Credit Union. Please make checks payable to: Terry Pederson Benefit. 

For more information, please visit the event page on Facebook.


Michelle Heffernan Schwartzhoff has been battling MS for the last 25 years. She has recently been accepted to participate in a cutting-edge clinical trial that can potentially reverse some of her symptoms and help others like her. She will be going to California in September to partake in the StemGenex Adult Adipose Clinical Study for Multiple Sclerosis to help cure or to stop the progression of MS. It as a potentially life changing therapy, but it is not covered by insurance and it is very expensive.

There will be a benefit for Michelle at Goodfellas in Waukon, IA on Saturday, August 22nd from 2pm-10pm.

There will be a garage sale, food, music and a silent auction!

For more information on the benefit, please visit the event page on Facebook.

You can also donate directly on Michelle's GoFundMe page.  

On February 27th, four year-old Sam Dahl, the youngest of Ryan & Angie Dahl's four children, was diagnosed with brain cancer.

Sam has undergone eight weeks of proton radiation therapy in Houston, TX and now has 9 months of chemo ahead of him.

There will be a benefit for Sam and his family on Sunday, August 2nd from 11a-5pm at Boot Hill Pub on St. Andrews St. in La Crosse.

There will be drawings, food, a silent auction, door prizes, a bake sale, drawings for a trip to Las Vegas and much more.

Sam would absolutely love it if you dressed up as your favorite Superhero!

Enjoy games, crafts, face painting, a bounce house, and more!


Donations can be made to:

Sam Dahl Cancer Benefit

c/o Citizen's State Bank

PO Box 219

La Crosse, WI 54602-0219


Donations can also be made on Sam's YouCaring page.

For more information, please visit the event's Facebook page.  

Michael Bey was diagnosed with stage III Hodgkin's Lymphoma this past winter. His friends and family will hold a benefit for Michael on Sunday, July 12th at Honda Motorwerks in downtown La Crosse from noon until 5pm.

There will be raffles, live music, a bake sale, a Chicken Q from Rooster Andy, a silent auction and more!

Monetary donations can be made at the Wells Fargo Bank in downtown La Crosse or on the Michael Bey GoFundMe page.

For more information, contact Bethany at 608-386-0392 or by visiting the event's Facebook page.

 On May 8th, 2014, John Cina was diagnosed with a Stage 4 malignant brain tumor. Tragically, he passed away nine days later.

John was very active in the community, including assisting the De Soto basketball and football teams, as well as the Onalaska American Legion baseball team. He also worked with children at a residential youth center in La Crosse.

This annual tournament will raise funds for a scholarship in John's memory and promote youth sports in Genoa, De Soto, and Stoddard areas.

There will be a Friday Fish fry, a Chicken-Q on Sunday, live music on Friday and Saturday nights, kids activities all weekend, raffles, pull tabs and more!

For more information, please visit the John Cina Seven website.