HD Radio is High Definition Radio, and it dramatically improves the sound quality of your radio.
HD Radio eliminates any static, hiss, pops or fades that you may hear on your radio now.
It makes FM radio sound like you're listening to a CD. And 95-7 THE ROCK is one of the first
stations in La Crosse to be broadcasting in HD. With an HD Radio receiver, you can listen to
95-7 THE ROCK with digital CD quality sound. You can also listen to a new
"side channel" or "HD2 station". Right now you can hear all of the CUBS BASEBALL games and the ALL COMEDY RADIO NETWORK when there isn't a game!
HD Radio receivers are available right now for your home or car. You can check out car receivers and home receivers that are available and all the details on HD RADIO at www.hd-radio.com.
How does it work?
HD Radio technology works pretty much just like traditional analog radio transmission:
1. The radio station sends out the analog and digital radio signals, along with a third signal
for text data.
2. The digital signal is compressed before being transmitted.
3. The three-layered signal is transmitted from the radio station's upgraded digital
transmitter.
4. Multipath interference, caused by the signal reflecting off of buildings, is ignored by
the digital radio, which is able to discern the true signal and ignore interference.
5. Your radio receives the signal and, depending on your equipment, you hear either the
digital or analog feed. When the digital signal is received, you can tune between HD1 or HD2
(95-7 THE ROCK or the ALL COMEDY RADIO NETWORK)
For more information on HD RADIO or HD TELEVISION in Wisconsin go to:
How does it work?
5. Your radio receives the signal and, depending on your equipment, you hear either the
digital or analog feed. When the digital signal is received, you can tune between HD1 or HD2
(95-7 THE ROCK or the ALL COMEDY RADIO NETWORK)